I led the visual design for Voter Formation Project’s 2024 paid media campaign in Pennsylvania, a multi-phase digital advertising program aimed at increasing voter participation among infrequent voters of color. Grounded in a narrative strategy centered on freedom, autonomy, and restoring confidence in their civic power, I developed a cohesive visual system that unified three phases of targeted ad content. Across each phase, I designed digital creative tailored to specific audiences, ensuring consistency in message, tone, and visual identity across a fast-paced voter engagement initiative.